February Market

February Market

February 2017 Market Update...

I hope this finds you doing well and enjoying Northeastern Ohio!! Real estate is off to a busy start with many new properties entering the market.  Buyers are also making a strong showing creating a valuable time for sellers to get in on the market’s action.    

Did you know that the listing inventory really starts to saturate in April?  The beginning of spring is when most sellers “assume” it is best to enter their home on the market.  Sellers want their yard to look good, the flowers to be blooming and conclude that most buyers move in the spring and summer months.  BUT, the reality is that buyer traffic starts to pick up right after the first of the year!  Each year we begin to see buyers growing excited about purchasing a home after the holidays have concluded.  So what are you waiting for?  Take full advantage of this season by placing your house on the market now… buyer activity up and less competition! 

Did you know in 2016, 67% of homes sold did so within the first 60 days on the market?  So why do some homes sell faster than others?

There are three elements which are very important to your homes placement- we call it the “3 P’s of selling”!

PACKAGING –

This is the condition of your home and property. Take a tour of your home, looking at it as a new buyer would and fix or repair any problems you see. However, keep in mind, improvements made to the property should be done for enjoyment, not resale (an item cannot be added to the home, used and then the buyer expected to pay original cost.)  In accordance, maintenance preserves value… it does not create value.

PROMOTION –

Marketing is very important in order to secure buyers who not only want to tour your property but ultimately write an offer. You can count on Jose Medina & Associates to do our very best to market your property in as many venues as possible… MyStarkCountyHome.com, MySummitCountyHome.com, Homes.com, HarmonHomes.com, Craigslist.com, Trulia.com, Realtor.com, Yahoo Real Estate, RE/MAX.com & Zillow.com are just some of the websites we post your listing. Your home is listed on numerous other websites and will often be advertised on the back cover of the Real Estate section in The Repository. We also use a text lead system for your property.  We do marketing directly to real estate agents to get your home out to the agents that have active buyers.  I may not be the agent that brings the buyer into the house, but I am the reason they want to look at it. We are always looking for more creative ways to get your home exposed to the right buyer.

PRICE – By properly setting the price you will create value in the buyer’s mind and stay in front on the market by being more aggressive instead of chasing it down. Keep in mind that the market determines the value of every home and it all depends on what a buyer is willing to pay.

Ultimately, the seller (YOU) are in control of 2 out of the 3 factors that determine if your home will sell. Keep in mind that every home is in a pricing war and beauty contest with all other homes.

If you have any questions about any of this information, please feel free to call me.


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Phone: 330-417-3144
Dated: February 8th 2017
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Keller Williams Legacy Group
4580 Stephen Circle NW Suite 100
Canton , OH
330-915-2269
330-433-6010